You have a business, you have a product, you have a website and you’re on social media… but your numbers aren’t growing, maybe its time to introduce an influencer marketing strategy?
Due to the rising increase of social media apps, influencer marketing campaigns are now the fastest form of advertising and marketing a business can offer. Instagram now has nearly 2 billion active users; each day users are liking over 4.2 billion posts and the estimated marketing value is 6.5 billion, which has grown 6x higher than its value in 2016! With these numbers still expected to grow, savvy business marketers are using influencers to promote their product or service to one of the largest user based platforms in existence.
Now, we know that creating a successful influencer marketing campaign isn’t as easy as it sounds, but if you follow our steps we can lead you in the right direction.
Plan your Goals and KPI’S
Like any other marketing strategy, you need to know what your goals are and what you aim to achieve with the campaign; the most common influencer marketing achievements are:
- Build your target audience and reach new audience marketings
- Establish a trustworthy brand awareness
- Boost traffic to your website and social profiles
- Generate sales and increase footfall.
Choosing the right influencers
The most important part of creating an influencer marketing campaign is ensuring that you have the appropriate influencer for your market. For instance, if you want to increase footfall to your restaurant, you probably don’t want to start a campaign with a skateboarder.
Influencers aren’t just celebrities or limited to the fashion and beauty industry. For most types of communities, there is usually an influencer. As well as this, you need to decide what platform of influencers you want to work with – rated by follower size (celebrity, micro-influencer, local) and by category (vlogger, blogger, journalist, etc.).
Connecting and building the right campaign
Once you have found the right influencers to represent your brand, you need to connect with them, there are a few ways you can do this:
- Direct: A lot of influencers promote communication through their email on their social profiles.
- Through management: Influencers with high followers or celebrities will usually have their management communicate for business. While this will be effective in terms of reach, this is usually expensive.
- Organic: A slower approach but this can build a trusting relationship. Follow your chosen influencer on social platforms and communicate with them over time.
When you approach your influencer, ensure that you talk business. Let them know what you want from them and in return what you can give. Work together to build your campaign, after all, they know their own audience, and they probably know what strategies work best.
Monitor, track and optimize
The final step is to launch your campaign, however, the work doesn’t stop there. Track your progress and monitor your achievements, if something isn’t working to its best, change your call to action. On the other hand, if something is performing well, boost its performance by paid promotion through social media sites.
Finally, record your ROI (return of investment). With a successful campaign, your product/ service would have sold, your audience would have been increased, along with your brand awareness. From this, you can learn what channels are worth investing in on your next campaign.
Contact Unity today
Our marketing and influencer strategy has had a successful lasting impact on many of our clients. We accommodate our clients with a range of solutions that can improve your business ‘s exposure and help you achieve your individual goals. Contact us today, we’d love to have a chat and discuss your marketing options.