Collingwood is the largest canal boat building company in the UK. Based out of their hometown of Liverpool, a city steeped in maritime history, they manufacture a huge range of luxury fitted and non-fitted narrow and wide beam canal boats.
A family company with 40 plus years in the trade the Collingwood name has become somewhat of a stalwart within their industry and with over 240 boats constructed per annum Collingwoods reputation fro delivery exceptional quality watercraft with attainability, only continues to grow.
Understanding the requirements
Collingwood came to Unity already established as a brand with weight, but they needed a site to reflect their status. They also needed the website to reflect the quality of their boat building projects and display them to their customer base effectively.
Designing the optimal experience
It was imperative that the new site outlined the craft of the Collingwood brand, at the same time, being a niche market there were several challenges to be met. The first appealing to first-time buyers with a lack of knowledge about boats, the second being cost and finance.
Building Business Changing Platform
As wells as being informational, the new site had to compete in the digital sphere, and in a niche market too. By strategically building a digital social presence alongside SEO and design efforts, Unity was able to create a completely branded experience that also generates real leads and ROI.
The new site utilises a clear and clean design incorporating brand colours and a complete user experience with video content to drive customer engagement.
Unity set out to create a website that could not only sit as a showpiece itself but also as a user friendly experience for both first time and experienced buyers.
With the numerous variations of boat and customisations available it was essential to take what could’ve been a complicated process and streamline it into a hassle-free experience.
Since the launch, Collingwood has seen more online enquiries/sales than ever before. Their online presence has become greater than ever and they now have a solid marketing campaign to back it up, even featuring themselves in the Times.