Interior furnishings are Fabco’s forte. From their base of operations in Ashby De La Zouch, they offer high-end home furnishings with British-made and international, luxury designs and manufacturers.
A family-run independent business Fabco offer hand made and even made to measure products that are designed to stand out and breathe life into the interior of your home. With a team of artisan professionals who are truly passionate about interiors, the quality of their workmanship is what puts Fabco o the map.
Understanding the requirements
Fabco approached Unity looking to build a site that reflects the current positioning and growth that the company has undergone in recent years. They also wanted a sit that would wow potential customers visually, with the option for them to view their product catalogue online and reserve items for purchase in-store.
Designing the optimal experience
Fabco’s target audience is mostly local clientele who enjoy visiting the store and personally tailored service. Many of their current customer base are working professionals with above-average income with a real eye for design and who enjoy the finer things in life. It was important when it came to the visual aspects in particular that the site appealed to this type of customer.
Building a business changing platform
As well as being visually stunning the new site needed to offer various functionality elements, with a click and collect functionality and a seamless product upload section to make adding new items easy and efficient.
With a clean and contemporary style, eye-catching visuals that showcase the quality of Fabco products and an easy to navigate product section with a click and collect functionality. The new Fabco website allows for real user engagement.
The client set out to us with transforming their existing website into a new and modern showcase piece. Our designers spent their time researching into the interior design industry and bespoke furniture competitors to bring to life this unique and engaging web experience.
The launch of Fabco’s new website led to large increases in traffic and digital interest. Pushing the owners to later introduce an online click and collect service to meet the online demands!