Dr Leah will appear very familiar for viewers of ‘The Apprentice’ as a winner in 2014. An owner of several high-end and renown skin clinics, Dr Leah has a reputable brand identity as well as a strong presence in the digital sphere and offline.
Understanding the requirements
With reach and engagement with Dr Leah’s services already very high, the Unity team agreed with the client to focus attention to generating a large number of useful leads in order to maximise the return on the marketing investment.
Adapting A Multi-Faceted Approach
With competition in search already incredibly heavy, the Unity team adopted a multi-channelled approach that incorporated several AdWords campaigns, dynamic call tracking and PPC management amongst others to drive home the marketing message and ensure it was both competitive and on-brand.
A Significant Return On Investment
As well as a reduction in ad spends, Unity’s strategic approach also yielded an improvement in ad performance and a notable increase in leads on a year on year comparison.
As of February, the figures showed an increase of nearly 10,000 impressions when compared to the same period in the previous year and an increase of 216% in clicks.
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