Both Google and Facebook have released that they will be offering small businesses and medium-sized businesses financial relief in the form of ad credits and grants during the current pandemic. These grant credits are aimed for a business that routinely advertises through Google and Facebook although they are offering this to some new business accounts.
This programme was released in the U.S last month and is set to be made available to 30 additional countries including the UK imminently.
Facebook Small Business Grants
Facebook has pledged $100 million in grants and advertising credits to business accounts who again regularly advertise through their platform. The ‘Small Business Grants’ program is set to be made available to 30,000 businesses across 30 countries who have been hit by the effects of COVID-19. They have made some of their grants available to cover the costs of operations, rent, and workforce.
How to check if you are eligible:
Unlike Google’s programme, you will have to apply for a Small Business grant with Facebook. The eligibility is aimed at businesses that have operated for over a year and to those that employ between 2 – 50 people who have been hit with effects from COVID-19.
This programme is currently available in the US and will be expected to be released imminently in the UK.
See the full criteria and available locations here
Both the search giant and social media platform creates a lot of revenue through SMB’s, these programmes have been put in place to reward those who frequently use their services and is expected to build trust between business and client.