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    Google & Facebook to Offer FREE Ad Spend for UK Small Businesses

    Both Google and Facebook have released that they will be offering small businesses and medium-sized businesses financial relief in the form of ad credits and grants during the current pandemic. These grant credits are aimed for a business that routinely advertises through Google and Facebook although they are offering this to some new business accounts.

    This programme was released in the U.S last month and is set to be made available to 30 additional countries including the UK imminently.

    Facebook Small Business Grants 

    Facebook has pledged $100 million in grants and advertising credits to business accounts who again regularly advertise through their platform. The ‘Small Business Grants’ program is set to be made available to 30,000 businesses across 30 countries who have been hit by the effects of COVID-19. They have made some of their grants available to cover the costs of operations, rent, and workforce.

     

    How to check if you are eligible: 

    Unlike Google’s programme, you will have to apply for a Small Business grant with Facebook. The eligibility is aimed at businesses that have operated for over a year and to those that employ between 2 – 50 people who have been hit with effects from COVID-19.

    This programme is currently available in the US and will be expected to be released imminently in the UK. 

    See the full criteria and available locations here

    Both the search giant and social media platform creates a lot of revenue through SMB’s, these programmes have been put in place to reward those who frequently use their services and is expected to build trust between business and client.

    How we can support

    We can communicate and work closely with your business, Facebook & Google to support your application for a ‘Small Business Grant’ and Google ad credits.

    As a trusted Google Partner we offer comprehensive account management, ensuring that your ads are performing to their best ability while also optimising your customer reach and building a secure campaign to target leads.

    For a free account consultation and for further information on how we can support, speak to one of our specialists today.

    → Be the first to know when this is launched in the UK

    Stay in the loop and make sure your business is amongst the first to apply!

    Register your interest now.

    Stay Optimistic – There’s Opportunity In Digital

    COVID-19 has affected many things including the way we all do business, however, it is important to stay optimistic.

    To ensure you can continue to offer your services to your customers with minimal disruption you will need to adapt your business model to continue success.

    Reassure your customers by improving your digital presence, focus your message and refine your audience to maximise your return and make that most out of what’s available, be innovative, be prepared and be open to trying new marketing methods to reach your customers.

    Introduce Digital. 

    The future was always digital, however, the onset of the recent pandemic has forced the gears in motion and many businesses will have to adapt their business model to go online.

    Build a secure digital presence, introduce your brand to the online world and share your services with a much wider audience. The first key steps are to recognize how your business can be introduced online, ask yourself ‘What can I offer my customers during this time?’ & ‘How can I offer this is in a safe, effective manner?’

    If you’re already online, you need to secure your brand and hold on to your customers, during this time your business can still grow you just need to invest in more time and optimism.

    There are so many tools that you can utilise to communicate and offer services to your customers, you just need to be willing to find them.

    Adapt Your Messaging.

    Increase positivity. We understand that these times are challenging, however, optimism always leads you in the right direction.

    Reassure your customers that you’re operating, adapting and preparing for the future, it is now too common to see negative, scary messaging across social media and the news.

    Enlighten your customers with confidence, make yourself visible, available and your customers will stay loyal.

    Stay Ahead Of The Market.  

    Believe it or not, right now is a good time to invest more in your marketing, we have seen many of our client’s competitors scale back their marketing investments; this gives you a great opportunity to get ahead of the market and to be the first to convert without having to overspend from ramped up investment levels.

    As competition has decreased, the level of competition – and therefore the cost per click – has drastically reduced. We’re finding that lots of businesses are now making the most of lower competition, resulting in greater visibility levels and lower costs per conversion.

    In simple terms…in some industries, you can put less in, and get more out!

    Stay Optimistic.

    Now is a great time to invest more in your business to stay ahead of the market, to build trust and inspire your customers. Use this time to focus your attention on the right areas, stay positive, stay hopeful and you will lead in your market.

    If you would like to discuss digital opportunities to maximise your business marketing, speak to our team today – we’re always available.

    We understand the difficulties your business may be faced with at this time, so we have made our team available to support your business whenever you need us.

    If you would like to request a call click here.

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