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    Why you should write a blog for your small business – right now

    “I’m writing a blog”. A sentence we have heard on the rise for a number of years, but did you know that blogs have been around a lot longer than you think?

    Blogs began their ascent into popularity with the term ‘weblog’ in 1997 which was created by John Barger. From the very early beginning, ‘blogging’ has always been a pathway of communication and expression about a chosen topic.

    With an increase in usage of popular search engines and social media platforms, blogging has now become a golden opportunity for small businesses to promote and engage with their audience via long content. In addition, blogging is used by many to enhance and bolster content strategies to support ongoing SEO campaigns.

    So, with this in mind, we thought it would be a good opportunity to share some of our insight and tips on how you can leverage a blog and ensure your content is helping you grow your business.

    Blogging assists your SEO

    Blogging assists SEO in many ways and can provide a higher ranking position and overall website performance in search engines.

    We have all entered a site where we know straight away it is old. We know this from the font to the images used and the information itself on the page.

    So, what do we do? We click straight off it of course.

    Google doesn’t want to guide you to these types of websites, they direct you to websites that regularly update their content, giving you a fresh and interesting experience. In terms of search engines, algorithms would be used to index your website on a regular basis, making sure that your site is on their radar.

    Another aspect as to why blogging assists your SEO is that it provides you with access to targeting long-tail keywords.

    For example: You are a company who sells “cars”. now, naturally, you would want to appear on a high page that ranks “cars”.

    While this would be fantastic to rank on the number 1 page for cars, unless you’re the biggest brand of cars sales, it will be very difficult to land the golden spot in terms of search.

     

    SEO is extremely competitive and the best direction for companies to go is to proceed with long-tail keywords that are relevant to your company.

    When you are writing a blog, long-tail keywords are a fantastic choice of SEO as they are usually more than four words which would fit well into a blog. A car company who produces blogs can provide key information to their audience like “cars for beginners” or “cars for sale near me”.

    With long tail keyword searches, you may not receive as much traffic as our original search “cars” but they will attract users who are searching these long-tail keywords who are clearly your target audience. By generating this choice, you will be able to receive more traffic than you would of if you were on higher pages. Trust us, long-tail keywords are the way to go!

    With blog writing, you can also make use of links, both internal and external. This will provide you with the ‘trust factor’ of Google and also other websites, informing them that you are a trustworthy site and have connections within your field.

    When you write a blog, and your audience loves it, they will be more inclined to share and comment on it, which will drive traffic to your website, generating new and returning visitors who are expecting brand new content and possibly an opportunity to sign up to your email newsletter.

    There are a vast amount of directions you could go with SEO in order to create influence over your targeted audience and you can bet publishing blogs for your small business is one of them.

    Shake out your leadership skills

    It doesn’t matter what industry you are in – the sky is the limit!

    Whether you own a corporate training consultancy or a car dealership, a blog can really help your business, allowing you to shout out about your experience and expertise.

    There are many routes you can go down when considering topics to cover for your blog – from “how-to” guides through to your thoughts and opinions on your industries. Not only will this help support and reinforce your company expertise, but it will also aid search efforts.  will boost your company further up the pages on Google as they will see you as a leader of your industry with, of course, the attribute of boosting your business’s awareness through search engines and social media platforms.

    While touching on social media, you could also promote your blogs with the ‘share’ button. This will allow your readers to share your content across social media to their friends and family, generating an increase in awareness and will produce a higher rate of traffic to your website. Great stuff, right?

    Content Marketing is a fantastic opportunity for you and your business as it is said that many readers would rather gain insight from a blog than an advert. So get typing!

    Connect with your fellow bloggers and Unite!

    In today’s society, blogger outreach is a key mechanism you should implement within your development plan for success, especially if you are a small business.

    Creating a list of companies and bloggers that have a core voice within your industry and who you would wish to exchange blog content with will have a fantastic effect on your company. It may surprise you the response you receive from these companies and you know the saying – you don’t know until you try!

    The simplistic charm of blogger outreach is that there are endless possibilities for you to expand and create awareness and engagement for your readers and potential clients.

    When you proceed with outreach, you create a community with other companies, sharing core values and supporting one another, such as social media platforms where you can like and share each other’s content to build your audience nest and ignite a community within your industry.

     

    What are your thoughts?

    Found this article interesting? Then Contact Us today on 0116 473 5923 and lets’ work together to create the ultimate blogs for your audience.

    How to grow your business using Linkedin Marketing

    When it comes to promoting your brand and business on social media, we find that the focus generally falls on Facebook and Twitter. However, we forget that there is also another platform that offers huge bags of potential and opportunities to reach more people.

    Linkedin has grown rapidly over the years and is fast becoming the new connector and data specialist for businesses and professionals worldwide. Unlike the other Social Media networks, with Linkedin, you can you grow your professional network, generate leads, create ads and it’s a great platform to find and hire professionals to fuel your business growth.

    We’ve put together our top tips on how to use LinkedIn effectively, to help grow your business and brand.

    1. Create a LinkedIn Company page

    This may sound pretty obvious, but many of us assume Linkedin is only for business professionals and not for companies as such. Did you know? Personal profiles don’t have the same marketing and advertising features and company pages, so you’re already missing out on opportunities there!

    2. Promote your company page

    Once your company page is all set up, it is worth encouraging all your employees to connect and follow the page. This will help to build your first set of followers and create a company space on Linkedin.
    Next steps would be to promote the page on your other platforms:
    – Add the link your LinkedIn company page to website footers, email templates, email signatures etc
    – Announce the launch of the company page across other social networks.

    3. Share regular content

    The key to success for any social media network is to post regular and valuable content. Try to post content that is trending and relevant, including news and events happening at your company. A great tip would be to use the Linkedin Company page analytics to see your top performing updates… This will also to make strategic decisions on the best times to post and view the type of content your followers are engaged with the most.

    4. Create a Linkedin Marketing strategy

    Setting up the company page is the easy part. But in order to maximise the full potential of your Linkedin page, you need to create a clear marketing strategy, that will help you to take advantage of the opportunities. Start off by understanding what you want to achieve from this Linkedin page. Is it more followers? Traffic to your website? Or is to increase traffic to your website? Whatever the objective is, you can create strategic campaigns to help work towards your target.
    Every time you post content on Linkedin, think back to your overall objective, and consider if this campaign will help achieve your goals… If not… What is it you can do differently? It may be as simple as tweaking the content.

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